When it comes to PPC ROI, one thing remains constant: data is king.
You only have to look at Major Tom’s past PPC client results to see the real-world impact of data-driven decisions. Kerrisdale Lumber, for example, managed a 133% increase in revenue year-over-year.
However, knowing how to understand and calculate your PPC data can be tough. That’s why we’re breaking down advanced marketing ROI formulas for you. We will cover: